
## Introduction

Sitecore Personalize brings together real-time behavioral insights and all your customer data so you can understand and engage every customer (and anonymous visitors) instantly.

> With the release of SitecoreAI, further information can be found in [Conversion optimization](/sitecoreai/capabilities/conversion-optimization).

## Documentation

<Row columns={3}>
<Link title="Overview" link="https://doc.sitecore.com/personalize/" />
<Link title="User Docs" link="https://doc.sitecore.com/personalize/en/users/sitecore-personalize/index-en.html" />
<Link title="Developer Docs" link="https://doc.sitecore.com/personalize/en/developers/api/index-en.html" />
<Link title="Sitecore Accelerate" link="/learn/accelerate/cdp-personalize" />
</Row>

## Integrations

We also have some integration guides that will help you connect multiple Sitecore products.
<Row columns={2}>

<Link title="Integrating Sitecore SmartHub CDP with Sitecore XM" link="/learn/integrations/xm-smarthub-cdp" className="bg-theme-bg-alt" />
</Row>

## Open Source

<Row columns={3}>
<Repository framework="Npm" name="Sitecore CDP/Personalize Serializer" description="NPM package that allows serializing CDP Personalize resources to disk" repositoryUrl="https://github.com/dylanyoung-dev/sitecore-cdp-serializer" />
<Repository framework="Javascript" name="Serialized resources example" description="Examples for storing Sitecore CDP + Personalize templates, connections and other resources in source control" repositoryUrl="https://github.com/dylanyoung-dev/cdp-personalize-examples" />
</Row>

## Resources

- [XM Cloud: Embedded Personalization FAQ](/learn/faq/xm-cloud-embedded-personalization)
- [Blog: Product Comparisons](https://community.sitecore.com/community?id=community_blog&sys_id=d8fdc45d1bb6811038a46421b24bcbb7)
- [Blog: Product Specifications/Comparisons part 2](https://community.sitecore.com/community?id=community_blog&sys_id=f0862b751bf6491038a46421b24bcb65)
- [Blog: Sitecore XP Migration Guide](https://community.sitecore.com/community?id=community_blog&sys_id=f1cc98af1b541590e55241dde54bcb0d)
- [Blog: Security Considerations When Using the APIs](https://community.sitecore.com/community?id=community_blog&sys_id=6d9601561b12d9d0b8954371b24bcb9b)

## Learn

If you are interested and want to learn more, please consider these courses at Learning@Sitecore

- [Preparing for Sitecore CDP/Personalize Certification Exam](https://community.sitecore.com/community?id=community_blog&sys_id=b64c74421b7b8d50e55241dde54bcb84)
- [Personalize for Technical Users](https://learning.sitecore.com/learn/learning_plan/view/22/personalize-for-technical-users)
- [Personalize for Business Users](https://learning.sitecore.com/learn/learning_plan/view/45/personalize-for-business-users)


Use advanced decisioning models and machine learning for personalization in your composable DXP.

Introduction

Documentation

Integrations

Open Source

Resources

Learn

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Personalize component to show a different layout

Store guest or customer data in Sitecore CDP only for configured domain

XMC audience rule dynamically for all country

How can I use the output of a decision table with SUM, MIN, MAX hit policy?

Personalization & Testing - Sitecore Personalize

Discover Sitecore

Today, Dylan Young (@dylanyoung_dev) is joined by Sarah O'Reilly, Lead Product Specialist from Sitecore, who will walk us through a recent POV/POC that she conducted, showcasing how you might implement a B2B use case in Sitecore CDP, Personalize, and Salesforce.  This video showcases the complete flexibility of the CDP/Personalize product, and how you can identify a guest from multiple sources and then store additional guest data extensions to determine the level of that user.  She then goes on to show an advanced Decision Model, that pulls the guest details as well as the account details for the current guest, which you can then use for additional marketing campaigns.

Other Helpful resources:
Sitecore CDP Developer Portal Page: https://developers.sitecore.com/customer-data-management/cdp
Sitecore Personalize Developer Portal Page: https://developers.sitecore.com/personalization-testing/personalize

Chapters:

00:00 Introduction
01:20 POV Overview
03:18 Implementation (Identity Rules)
04:02 Customer Data (Guests)
05:52 Search for Account
06:31 Reference Individuals that are part of an account (Segment)
08:35 Check Orders
09:05 Segmentation and Queries
12:32 Query from SQL Runner
14:28 Decision Models
17:02 Outro

Sitecore CDP/Personalize: Strategies for Implementing a B2B Scenario

Sitecore CDP empowers developers and technical users by offering robust support to export first party audience data segmented within the CDP through the audience export feature.   

To enhance the exporting experience for developers and technical users, our product & engineering team have made significant improvements to the audience export feature.  

In this video we take a look at the latest improvements to the audience export feature in Sitecore CDP from a developer perspective. 

Developers Guide to Audience Export: https://community.sitecore.com/community?id=community_blog&sys_id=7e12483f1bf6b11838a46421b24bcbc1

Audience Export Sitecore Docs: https://doc.sitecore.com/cdp/en/users/sitecore-cdp/audience-export.html

Chapters:

00:00 Intro
00:25 Creating Audience Export 
1:00 JavaScript for Custom Data Export
1:54 Test & Run Functionality 
2:34 Debugging 
3:26 Schedule Audience Export 
4:13 Outro

Audience Export Guide For Developers in Sitecore CDP

Sitecore CDP offers an audience export feature, Previously known as Audience Sync, which stands out as one of its most used features. This export functionality has empowered marketers/business users to export first party audience data securely & dynamically, enabling highly relevant and targeted marketing campaigns in paid and owned media channels. 

Recent enhancements have further simplified the audience export feature in Sitecore CDP. These improvements aim to streamline the experience for marketers, making it even easier to export first-party data seamlessly to any desired platform. 

In this video we look at how marketers/business users can easily export first party customer data with minimal effort

Learn more about Audience Export: https://doc.sitecore.com/cdp/en/users/sitecore-cdp/audience-export.html

Chapters:

00:00 Intro 
00:46 What is Audience Export? 
1:01 Benefits of Audience Export 
1:44 Audience Export Setup & Demo 
3:49 Outro