We’ve introduced brand context in SitecoreAI, a new feature that helps AI agents generate grounded, brand-aligned responses using structured, comprehensive information about your brand.
Instead of building brand context from scratch, organization admins and owners can simply provide a brand website URL or select an existing site. SitecoreAI analyzes the provide source, along with related publicly available brand and marketing information, to generate editable brand context files.
These files capture key details about your brand, including company information, products and services, target audiences, messaging, content guidelines, customer evidence, and other brand-specific details. The files use Markdown format, which helps make the information easier for AI agents to process and apply.
With Brand context, teams can:
Quickly generate a reusable starting set of brand context files.
Create multiple brand contexts to support different brands, websites, regions, business units, or other brand needs.
Allow all organization users to view the Brand context files available to AI agents.
Enable organization admins and owners to edit files, add approved brand information, and manage brand context folders and files as the brand evolves.
Retry a failed brand context analysis or delete brand context that is outdated, duplicated, no longer needed, or failed during creation.
Apply brand context in Agentic studio to ground AI-generated output in relevant brand information.
Additionally, teams can access brand contexts programmatically through the Agent API endpoints or use the available Marketer MCP tools. Teams can list brand contexts, retrieve a specific brand context, and retrieve its folders and files.