Note: This feature is being rolled out in phases. It may not be available in your organization yet, but will appear once your environment receives the update.
Component personalization is now available in SitecoreAI Page builder, making it easier to deliver targeted experiences at the component level.
You can now show different component variants to different visitors without personalizing the entire page. This gives you the flexibility to personalize multiple components on the same page, such as banners, messages, promotions, or calls to action, based on visitor profile data, conditions, or custom values.
Component personalization uses a decision table to evaluate each visitor against your configured rules. You can:
Define the inputs used for visitor evaluation.
Create personalization rules based on profile data, conditions, or custom values.
Map each rule to a corresponding component variant.
Rules are evaluated from top to bottom, and the first matching rule determines which variant is shown. If no rules match, the original component is displayed.
This gives marketers a flexible way to personalize specific areas of a page while keeping the rest of the experience unchanged.
You can also preview and test personalized components before starting the personalization. Analytics data becomes available as visitors begin seeing the live personalization.