You can now prepare and publish media assets in advance without making them visible to visitors. When the moment is right, whether it's a product launch, press announcement, or live event, make assets available instantly with a single click. No republishing, no waiting, and no last-minute content updates.
On-demand media availability helps teams stay launch-ready by ensuring assets are in place ahead of time while giving marketers full control over the exact release moment. Availability updates are applied at the media item level, so all pages using the asset are updated immediately when it goes live.
Get more flexibility, reduce launch-day risk, and deliver content exactly when your audience needs it.