Audience builder is now available in SitecoreAI to help you define and manage reusable profiles groups, such as returning customers, new site visitors, campaign visitors, or visitors interested in specific products or topics. Each audience is created using rules based on available profile data.
What's new
You can now use the Audience builder to create audiences by selecting profile data attributes and defining rules that determine which profiles belong to the audience. Attributes can include profile details, session information, events, and traits.
You can also combine rules and create more specific profile groups from multiple rules or rule groups.
You can also calculate the estimated audience size before setting an audience live to help you check whether the current rules match the profiles you want to include.
How it works
In Audience Builder, you add and refine rules that define the profiles you want to include in an audience.
When the audience is live, SitecoreAI evaluates profile data against the audience rules to determine whether each profile is included or not included in the audience. SitecoreAI then saves the result on profiles, where you can view each profile's audience membership.
Why it matters
With Audience builder, you can:
define and manage profile groups in one place.
avoid rebuilding the same audience rules multiple times.
keep profile grouping consistent as rules change.
estimate audience size before setting an audience live.
save audience membership on profiles when the audience is live.
Coming soon
We’re working on the next set of updates for Audience builder, planned to follow shortly after this release. Planned capabilities include:
AI-assisted audience creation - describe the audience you want in natural language, and SitecoreAI helps turn it into audience rules.
Advanced mode - define more complex audience logic using JavaScript.
Scheduled refreshes - refresh audiences automatically at defined intervals.
Extended profile attributes - build audiences using customer-specific profile data, in addition to standard attributes.