Marketer MCP introduces new brand kit and brief management tools that enable marketers to create campaign briefs through a guided conversational flow using natural language. Describe the campaign or initiative you want to create, and Marketer MCP helps guide you through the process.
Because these capabilities are exposed through the Marketer MCP, any AI agent or LLM connected to this MCP can use these tools to create and refine campaign briefs.
Key capabilities
Identify the appropriate brand kit based on the campaign request.
Generate a structured brief using a selected brief type from SitecoreAI's brief management tool.
Refine the brief through conversation, updating objectives, messaging, audience, creative requirements, or other brief details.
Save the approved brief as a draft for further editing and review within SitecoreAI's brief management tool.
These tools combine brand kit selection, AI-generated brief creation, conversational refinement, and draft management in a single workflow. This helps teams move from idea to campaign-ready briefs faster while maintaining brand consistency.
Note
These additional tools are not yet available in the Marketplace and will require a future Marketplace SDK update.