Note: This feature is being rolled out in phases. It may not be available in your organization yet, but will appear once your environment receives the update.
Conversion optimization in SitecoreAI helps improve engagement and business outcomes through personalization, A/B/n testing, and analytics. This release introduces several new enhancements that expand how you can optimize digital experiences and better understand visitor behavior.
What’s new
Design tailored search experiences for your websites
Search sources - create structured, template-based content sources in SitecoreAI that define which content is indexed and made available to on-page search experiences.
New search component - add simple, configurable search functionality to your site using an out-of-the-box component built on your search sources.
Target audiences using the new Affinities condition
Personalize a page using affinities - deliver relevant page variants with a new out-of-the-box condition that evaluates real-time affinity scores. Scores are calculated and updated as a visitor views pages, enabling SitecoreAI to show content that reflects evolving visitor interests.
Gain deeper insights with new analytics dashboards
Additional dashboards - explore search behavior, visitor events, and site traffic through three new dashboards: Search, Events, and Traffic
These updates enhance the Conversion optimization capability by providing more tools to create relevant experiences, improve content discoverability, and measure impact more effectively.