Developers of full-stack Marketplace apps can now integrate the Sitecore Marketer MCP, which turns natural language prompts into real, executable marketing actions grounded in Sitecore content.
What you can build
For example, you can develop a chat interface where marketers can interact with an LLM. When the marketer sends a prompt, the LLM can call the tools available in the Marketer MCP, such as create_page and update_content. This enables marketers to use natural language to create pages, update content, manage components and assets, create personalization variants, and more.
How to integrate the Marketer MCP
Ensure you have a full-stack Marketplace app with custom authorization so your app can make server-side API requests to the Marketer MCP.
Check that your app has access to the SitecoreAI APIs.
When adding the Marketer MCP functionality, send a bearer token and a Context ID in the request header of every chat message from the client to the server. This ensures that when the Marketer MCP client receives the required headers on the server, the MCP tools can be securely invoked.