Combine all your data into one clear view so you know who your audiences are, what they care about, and how to reach them next.Help every customer-facing team respond to what people need next. Predictive intelligence and analytics surface the moments that matter most, turning understanding into measurable business growth.
Getting started
Overview
the Unfied data layer enables you to query and build custom segments at scale and speed using any attributes that your organization passes.
Managing guests
Guest profiles have the potential to be very robust, populated with behavioral and transactional data.
Dashboards
Dashboards to review and analyze various performance metrics including events and customer journey pattern.
Developer Center
The Developer center is an area designed for developers to extend functionality including Conditions for segments.
Ready to start setting up?
Even before you get to platform options or tech design, you need to have alignment on what success even looks like. Sitecore Accelerate provides a set of recipes to guide the project team through a data platform set-up, configuration and implementation, covering both technical and business aspects. Starting with Discovery, this guide takes you through the topics and decisions needed for a successful implementation.
Developer Documentation
Developer resources
Integrations
Integrating Sitecore XM with CDP
Scale management and delivery of media and static assets
Integrating Commerce with the Unfied Data Layer
Leverage customer data with Commerce to build your commerce experiences - including abandoned cart scenarios and commerce specific personalization.